Definitive Guide
to Starting a Business
After the Age of 50

Are you over fifty and starting a business?

Becoming an entrepreneur later in life has its own set of challenges, which younger business people often don’t have to consider.

That said, business owners over the age of fifty represent the fastest growing group of entrepreneurs around the world today.

As the founder of the 50 over 50 Awards, I come across the incredible stories of older business people every day. I know their struggles to establish start-ups and I’ve learned how the best older entrepreneurs leverage their experience and wisdom to create the most successful and innovative businesses.

That’s why I’ve written a book which outlines everything you need to understand when starting a business. Through my own successful business, Business Launch Solutions, I’ve supported, mentored, and coached some of the most pioneering and driven entrepreneurs in Canada. I’ve created a network of specialists who are experts in all areas of business establishment, development, and growth.


is an easy to understand yet comprehensive guide to achieving business success.

Shout Out icon testimonialStarting a business is much harder than people initially assume and you need to give yourself the greatest chance for success. Many people are subject matter experts in their own field but that doesn’t mean they know how to start a business.

This book breaks down all the aspects you need to consider in an easy format. From what problem you are trying to solve and how you going to measure the results of your activities through to your cost structure and how are you going to generate revenue.

Access to the website with interviews from diverse business leaders discussing the different topics covered in the book makes it more engaging.

This book is a must for anyone considering establishing a new business.

Bambi Price, Co-Founder
War On Wasted Talent

Shout Out icon testimonialCongrats Wendy on a brilliant, practical guide for anyone of any age to start a business.

The way in which the book is set out with links to podcasts and places to capture ones’ thoughts while reading is also useful.

I like the ways in which you have added practical tips across all the social media channels, plus other tools in the book to help new business owners. A book in season for anyone wanting to start a business in 2020.

Lynda Smith, CEO of Refirement Network
and 50plus-skills
South Africa


Presents an overview of advice from these subject matter experts, who provide their insights on starting a business. From transitioning from employee to entrepreneur to financing, social media, sales, networking, business plans, and everything in between, this book covers the necessities (and more) that are needed to get you started!

With your book purchase you will be given access to my behind-the-scenes full audio interviews with each expert! Listen to them dive deep into their area of focus!

Anyone purchasing the print version from the website will automatically receive the e-book. The print version will be shipped as soon as possible but may be delayed due to the Covid-19 situation. Once your order is received by the system, you will receive an email with the download link for the e-book version.