VIRTUAL BOOK TOUR

WISER

THE

Definitive Guide
to Starting a Business
After the Age of 50

Virtual Book Tour

May 27th from 10:00am – 11:30am EST

Are you wondering what you are going to do once you retire? Have you been or feel you will be affected by a layoff and want to keep working but are worried you might not find work or haven’t been able to find any? If you’ve said yes, then I would like to give you the opportunity of exploring entrepreneurship after the age of 50.

You may have heard that older entrepreneurs are the fastest growing group of new entrepreneurs in the world. Although we have a higher success rate of being in business longer than younger entrepreneurs we can still struggle to get started with our new business as there has been littler or no support to guide you through your start-up, until now. I’ve written WISER: The Definitive Guide to Starting a Business After the Age of 50 to help you make the decision if entrepreneurship is for you.

Join me and my guests on May 27th from 10:00 – 11:30 am EST as we answer any questions you may have before starting your journey. The first in the series, WISER: Getting Started, will focus on transitioning from being an employee to an entrepreneur, being comfortable doing something different, and what are the different financing options that I should consider.

Please register for the event below
and send any questions you have in advance to wendy@launchitright.com.
We look forward to your participation.

The bios of my guests for this episode are:

Paul Tasner

Paul Tasner

Moderator

Paul Tasner, Co-founder and CEO of PulpWorks has more than 40 years of operations experience. He has held leadership positions in ventures ranging from start-up to Fortune 100. For the past decade, his focus has been on sustainability.

Paul’s corporate affiliations include The Clorox Company, Clif Bar, Method Products, and Hepagen Vaccines. He has authored numerous papers and presentations on supply chain sustainability and currently lectures on this subject in the MBA Programs at San Francisco State University and Golden Gate University as well as the Packaging Engineering Department at San Jose State University. He holds a B.S. in Industrial Engineering from the New Jersey Institute of Technology and a Ph.D. in Mathematics from Boston University.

Eight years ago, Paul took a leap of faith. While his peers were contemplating retirement, he embraced the challenge of disrupting the traditional packaging industry. Appalled by the amount of plastic pollution on our planet and no longer content to accept the dangers of plastic packaging materials, he founded PulpWorks and set out to create safe, eco-friendly packaging for consumer products. PulpWorks uses paper and agricultural waste to mold compostable packaging and thereby diminish the waste deposited in our landfills, waterways and oceans. In 2016, PulpWorks was awarded a patent for their Karta-Pack™ – a compostable replacement for the toxic plastic blister pack.

PulpWorks and Paul have been the recipients of more than 20 awards and the subject of more than 75 stories in the media.

Paul was selected as a TED Resident in 2017. His TED Talk on sustainability, entrepreneurism and ageism has been seen by more than 2 million viewers and translated into 29 languages.

Trefor Munn-Venn

Trefor Munn-Venn

Transitioning from Employee to Entrepreneur

Trefor Munn-Venn is a seasoned Coach, facilitator, strategist, and public speaker. With extensive experience working with Boards of Directors, Executive Teams, and
operational groups around the world, Trefor helps leaders face complex and critical issues that are central to their success and chart a path to the outcomes they’re seeking.

As an experienced entrepreneur, business owner and executive in his own right, Trefor understands the challenges facing leaders. He has demonstrated his capabilities in Strategic Planning, Organizational Transformation, Stakeholder Management, and Communications.

Trefor is a skilled Coach who works comfortably with executives and business leaders to help them establish and implement strategic plans and tactics they need.
As a Master Coach with a background in behavioral psychology, a Masters in Communications, and as a Certified Professional Business Coach, Trefor has a wide
range of methodologies from which to draw in order to help leaders regardless of the circumstances they face.

As the Co-Leader and Co-Founder of Rhapsody Strategies, Trefor works regularly with a wide cross-section of clients—from Directors of small volunteer Boards to billion-dollar companies—to help them accomplish the goals they have set for themselves and the organization. This is an area of great deal of passion for Trefor as he has seen what happens when leaders genuinely take control of their future.

Trefor has worked with leaders involved in a broad range of industries face issues related to international trade and security, organizational transformation, cross-border critical infrastructure protection, and future scenario modeling. While working the leaders as they face important business issues, Trefor has also helped them navigate very sensitive and emotionally loaded topics such as the suicide of employees, marital breakdown, substance abuse, mental health challenges, and others.

In his previous role as Director of National Security & Public Safety for The Conference Board of Canada, Trefor provided leadership and facilitated for a wide range of
organizations including:
• The G8 in Moscow, Russia,
• APEC in Lima, Peru,
• The African Union in Algiers, and
• The Organization for Security and Cooperation in Europe in Vienna, Austria.

Trefor has also briefed the National Infrastructure Advisory Council to the President of the United States. Under his leadership, Trefor has worked with senior levels of the Department of Homeland Security to coach them through a series of intense discussions with the leaders of major companies in both Canada and the United States. Trefor directly guided them through discussions to identify gaps in cross-border critical infrastructure projection, and the development of a common action plan. This work addressed a range of complex core issues including information sharing, threat assessments, understanding of interdependencies, prioritization sequencing, and others.

Trefor has also served as a Principal Strategy Consultant for PricewaterhouseCoopers. In the course of this work, he worked with senior leaders in a diverse range of
organizations around the world including Canada and the United States, Spain, Israel, and a long-term project in India. This work involved the facilitation of leadership teams to develop critical strategies and to support their subsequent transformation.

Andy Molinsky

Andy Molinsky

Stepping Out of Your Comfort Zone

Andy Molinsky is a Professor of Organizational Behavior and Management at Brandeis University’s International Business School. Andy received his Ph.D. in Organizational Behavior and M.A. in Psychology from Harvard University. He also holds a Master’s Degree in International Affairs from Columbia University and a B.A. in International Affairs from Brown University. Andy’s work helps people develop the insights and courage necessary to act outside their personal and cultural comfort zones when doing important, but challenging, tasks in work and life. His research and writing has been featured in Harvard Business Review, Inc. Magazine, Psychology Today, the Financial Times, the New York Times, the Wall Street Journal, the Boston Globe, NPR and Voice of America. Andy was awarded as a Top Voice for LinkedIn for his work in education. His first book, Global Dexterity (Harvard Business Review Press, 2013), received the Axiom Award (Silver Medal) for Best Business Book in International Business & Globalization and has been used widely in organizations around the world, including Boeing, AIG, the US Air Force Academy, and the Clinton Foundation, among others.

His new book Reach was published with Penguin Random House in January 2017. He teaches, consults, and lectures widely to university and corporate audiences. Learn more at www.andymolinsky.com.

Mike Lee

Mike Lee

Financing

Mike is President of Fundica.com – an award-winning online funding tool – and R&D Partners – a leading R&D funding consultancy. Previously he was Director of Corporate Finance and Development in the BCE group where he led several successful R&D software firm acquisitions and divestitures. Prior to that, he was Manager, Strategy and Technology Services at KPMG Consulting, where he successfully managed business development and consulting teams in technology sectors. Mike began his career as a project engineer working for multinational firms on R&D and expansion projects.

Mike has a B.A.Sc. in Engineering from the University of Waterloo, an MBA from the University of British Columbia, and the CFA designation. He serves on the board of directors of several not-for-profit organizations. He is a member of the Order of Engineers of Quebec and the CFA Institute. Mike has received awards from CFO Canada, the Bronfman Foundation, and Startup Canada.

We look forward to seeing you on the call.

PRAISE FOR WISER: Definitive Guide to Starting a Business After the Age of 50

“You’re always going to want this book nearby as you nurture this most difficult of challenges—launching a new business for the first time in your life.”
Paul Tasner

Co-founder and CEO, PulpWorks Inc.; TED Resident

“This book has the potential to unleash a new wave of serial entrepreneurs among those in their fifties and sixties.”
Jonathan Ortmans

President, Global Entrepreneurship

Learn more about Wise Seniors In Business