This book breaks down all the aspects you need to consider in an easy format. From what problem you are trying to solve and how you going to measure the results of your activities through to your cost structure and how are you going to generate revenue.
Access to the website with interviews from diverse business leaders discussing the different topics covered in the book makes it more engaging.
This book is a must for anyone considering establishing a new business.
I like the ways in which you have added practical tips across all the social media channels, plus other tools in the book to help new business owners. A book in season for anyone wanting to start a business in 2020
The ideas in this book will stretch your thinking. Even if they don’t completely fit within your world, the systemic approach here will get you to relook at how you run or plan to run, your business. This is an amazing book – interesting and practical with great ideas for everyone. I highly recommend this book.
Well done Wendy and thank for your work. I am certain that it will help a lot of people, to find their purpose in their life after 50.
I believe Wiser meets a real need amongst the over 50s because so many rule out the possibility of entrepreneurship, believing they’re too old and not really understanding what it involves. If you are over 50 and thinking about starting or have already started a business, I recommend you read this book. It not only de-mystifies entrepreneurship, it also gives you a clear understanding of what it takes to be successful.
The good news is that, with WISER, that support is now available to aspiring older entrepreneurs. I think Mayhew has touched on all the key points for adults 50+ to consider when thinking about starting a business. Her guide is user-friendly, practical and I especially liked the inclusion of a section on exiting the business. Considering succession planning and ownership options is important for any business but I think is even more important for older adults.
Everything someone 50+ needs to take into account is in the pages of this guide and is greatly enhanced by the opportunity to access Mayhew’s interviews with the global experts who contributed to the guide.
Although the guide focuses on starting a business after age 50, I think the resources are relevant to pretty much anyone wanting to start a business and would encourage people of any age who want to start their own business to add this guide to their pool of resources.
Mayhew has identified a gap in the market and successfully addressed it with WISER
Don’t let the concept of startup exists among young people, this book practically explains step by step how senior (semi) retirees can enjoy the fun of starting up a business. This book explores opportunity, network resources for senior people following their dream or curiosity of being a small business owner, in a simple way!