Targeted Sponsorship Opportunity

Do you have a product or service that can help first-time business owners?

Are people over the age of 50 an important target market for you?

WISER specializes in advising people over 50 who are unemployed for a variety of reasons (voluntary or early retirement, lay-offs related to company restructuring or COVID-19, or those simply looking for a career change later in life) about how to become self-employed.

People over the age of 50 often find it difficult to find employment; today, more and more people in this age group are deciding to work for themselves.

WISER now offers sponsorship opportunities to help quality partners get in front of this valuable and quickly expanding demographic.

By partnering with WISER, you can run a full-page advertisement in the ebook Wiser: The Definitive Guide to Starting a Business After the Age of 50, a how-to guide that is being distributed free to innovative older people through SME support organizations.

How It Works

Small business organizations serve a broad range of people. However, they don’t often offer resources specially tailored to the needs of older entrepreneurs. That’s where WISE has been helping out!

WISE is partnering with small business organizations across the globe to allow them to give away copies of Wiser: The Definitive Guide to Starting a Business After the Age of 50 for free on their websites.

If your business is looking for an engaging way to reach people over the age of 50 looking to start their own business, this is the perfect opportunity to connect with this hard-to-reach market.

Partnering with WISE allows you to inform readers about how your services and products can help them when they need you the most: while they research how to start a business when they launch, and as they grow their businesses. Your company will benefit from inclusion in a trusted, all-encompassing guide to business start-ups for older customers.

Sponsorship pages can include logos, product information, benefits, and contact details with hyperlinks (an example is shown below). The cover can also include the name of your company as shown in the example. You can recommend a small business organization partner or WISE can provide this partner.

I have been so impressed with this text that we will be using it as a supplemental text in our senior entrepreneurship program. It is a fantastic resource for any new entrepreneur!”
Craig MacMullen

President and CEO, Centre for Entrepreneurship, Education and Development, Nova Scotia

Finally, a portion of each sponsorship fee will be given—in your business’s name—to an organization that helps older entrepreneurs start their own businesses. *

Suitable Partners

This opportunity is open to businesses that serve or seek to serve older entrepreneurs.
This includes, but is not limited to,

Investment Companies

Legal Companies

Financial Companies

Accountancy Services

Insurance Brokers and Providers

SME Organizations

If you would like access to this valuable resource for your clientele, join our growing list of affiliate SME Support Organizations today by contacting Wendy –


Wendy’s extensive business background shines through in her presentations as she skillfully refocuses and reenergizes participants with fresh new ideas and solutions to their business and life challenges. Wendy is warm, engaging, and leaves her audience wanting more.

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Presentations, Webinars & Workshops

Whether it is advocating for this newest segment of entrepreneurship in the world or discovering entrepreneurship later in life, our presentations, workshops & webinars are informative, interactive and full of real life experiences.

Read More about Presentations, Webinars & Workshops


Podcasts, articles, blogs, links and a list of trusted suppliers to help you with your business.

* minimum quantities apply.